Objective and key tasks: Develop a roadmap that guides the company’s growth by aligning resources, capabilities, and objectives. This includes internal and external analysis, defining short-, medium-, and long-term goals, developing sustainable competitive advantages, and designing adaptive action plans. Example: Helping a company redefine its value proposition and plan its regional expansion.

Objective and key tasks: Design and implement strategies that integrate digital and traditional channels to maximize reach and conversion, ensuring a consistent and seamless user experience. I work on multichannel campaign planning, audience segmentation, marketing automation, conversion funnel analysis, and integrated experience design. Example: Creating a campaign that combines social media, email marketing, physical point-of-sale, and traditional media for the launch of a new product.

Objective and key tasks: Assess the financial health of the business to support data-driven decision-making. This includes financial diagnostics, cost analysis, profitability by business unit, scenario simulations, investment evaluation, and designing strategies to maximize profitability. Example: Identifying cost-saving opportunities without affecting operations, and analyzing the return on investment of a marketing campaign.

Objective and key tasks: Identify operational inefficiencies and redesign processes to improve productivity, reduce costs, and scale sustainably. This involves process mapping, technological upgrades, business model redesign, operations analysis, and continuous improvement training for teams. Example: Helping an SME digitize its sales and customer service processes, reducing response times and increasing satisfaction.

Objective and key tasks: Implement measurement and tracking systems to evaluate business performance and adjust strategies in real time. This includes defining key performance indicators, developing dashboards, training teams, and monitoring results. Example: Building a dashboard to track the performance of all marketing, sales, and finance initiatives to enable faster and more informed decision-making.